With the advent of social media I think we’ve been conditioned to equate quantity with success. If we see someone with over 200 followers on Twitter or 2,000 friends on Facebook we automatically assume they must be important. Unfortunately a lot of people (self included) have fallen prey to this ideology. I think that we have forgotten the importance of one. In business one is the basis for all success; because all it takes is one person buying and liking your product. Where I think a lot of people are getting it wrong is everyone seems so focused on reaching the masses they often overlook what’s staring them right in the face. So today’s message is simple: One matters, one makes a difference, start with one.